Business Writing

written by Annette

Professional Language Translation

English – German  & German – English

Twenty-four years  experience translating English and German for

  • Document Translation
  • Website Translation
  • Proofreading

 

Web Copy

New Websites – Web Refresh – Site Map Development – Web Organization

Develop fresh content for online media. Just because you know your business, doesn’t mean it is understood by your customer. Does your website speak to your potential client in a clear and consistent way? Does it convey your organization’s key messages clearly? Writing for the web requires knowing a customer’s needs and presenting solutions simply and effectively.

Millions of websites are content-heavy with jumbled subpages and confusing links. Just having a site is no longer enough. Visitors are ever shorter in patience and time and will leave a confusing website in search for the competition. A strong website provides limited but targeted key messages, easy and logical navigation and a call to action.

As an account executive of Indiana’s largest PR and advertising firm, in close collaboration with gifted designers, programmers and clients, I was able to develop effective webcopy. Examples of websites include:

 

Advertising Copy

Factsheets – Newsletters – Annual Reports – Print Ads

Brochures are out, factsheets are in. It is surprising how often we still come across brochures, even though they require constant updating and a hefty investment at the printer. Why not use factsheets instead? With the use of electronic communication materials, they can easily be updated and provide a flexible canvass for service and product centric businesses.

 

Planning Documents

Marketing and Communication Plans – Business Plans

An organization without a plan is bound to falter. A wanderer without a map doesn’t arrive. Setting goals is paramount to success.